LAAC

The Los Angeles Athletic Club is a private members only athletic and social club in DTLA, established in 1880.

Winter Quarter Marketing Campaign

Brand Keywords: heritage, health, luxury, elevated living.

LAAC

Spring Quarter Marketing Campaign

Brand Keywords: heritage, health, community, athleticism, teamwork, fun.

Special Notes: This grid features two photoshoots in which I served as Art Director.

Square 1 & 3 is a campaign concept I came up with in which we used real members as models. Concept, art direction, casting, and all producing was done by me.

Square 4, 8 & 12 is a campaign of flat lays to highlight the brand new Plunge Cafe which I art directed, produced and hired all talent for.

Girlboss

Brand Keywords: feminine, meme-centric, millinial, powerful, fun, playful, upbeat, pop culture.

WAVE

WAVE is a co-working community for womxn entrepreneurs.

Brand Keywords: ladylike, professional, smart, sophisticated, Southern California chic.

“Trophies”

“Trophies” is a Canadian TV Show, a drama about the world of high school competition cheerleaders.

This campaign featured a cast of Competition Cheer Influencers and one of our main objectives was educate on the legitimatcy of Cheer as a competitive spot.

Brand Keywords: grit, perseverance, inspiration, Gen Z.